Advertise With Us

Please find below information regarding:
How to Advertise
* General Guidelines for Advertisers

Design 

As part of your overall package with us we are able to offer advert design at a special one-off charge. We like to work with you to make sure you are happy with every aspect of your advertisement.

When you know what size advert you would like then please contact us as soon as possible so that we can make sure your space is reserved for you. Then you need to give us as much information as you can regarding how you would like your advert to look. If you are not sure then don’t worry – that is all part of the design process. Once we have your information we can start to design a draft for your review and approval.

Technical Specifications / Acceptable Formats

If you have your own artwork then adverts can be submitted in the following formats:

Copy Deadlines for 2019

27/09/19 – November and December issues

Copy Deadlines for 2020

22/11/19 – January and February issues

24/01/20 – March and April issues                

27/03/20- May and June issues                       

29/05/20- July and August issues                    

31/07/20 – September and October issues   

25/09/20 – November and December issues

Copy Deadlines for 2021

20/11/20 – January and February issues

There is some flexibility with these dates so please call to discuss your specific needs. 

Payment

Full payment for all ads must be received by the copy deadline date. 
Any discounts offered will not apply for late payment.

Payment can be made by:

  • Cheque, payable to Eye Media Publications
  • Debit or Credit card
  • Standing Order
  • BACS

Advertising is often a very effective way to attract new business. However, for advertising to work best, it is important that advertisers follow some simple rules that will help them get the most out of their advertisement. People are known to scan read all sorts of material. Adverts are no exception.

When placing an advert, first you have to attract the attention of the prospective client. If you place your company name as the headline, unless it says what you do the chances are that they will not notice it and move on. When you read a news report you are drawn to a headline that is interesting, not the name of the person that wrote it. The same applies to business.

The Three Components

  • Headline (Attention Grabber)
  • Compelling synopsis or introduction (introduce interest)
  • Detail (introduce desire and action to call you). The headline will stop the reader. But for that to happen, they must translate the headline to a benefit to them.

Once the headline has attracted the reader’s attention they will then read the synopsis. This again has to be short and compelling else they will move on.

Assuming they are interested in what you have to offer, they will then read the detail.

Here Is A Good Example

HEADLINE: Guaranteed Pain Relief Without Medicine

SYNOPSIS: We are a local and experienced Chiropractic practice offering a real alternative to medicine. We offer an initial free consultation so you have nothing to lose and a great deal to gain.

DETAIL: This is where you expand your unique service – and if it’s not unique, then think hard how you can differentiate against your direct competitors.

Not Such A Good Example

HEADLINE: Chiropractic Practice

SYNOPSIS: We offer Chiropractic services to anyone with any type of pain. We are located in Welwyn Garden City.

DETAIL: This is where you expand your unique service – and if it’s not unique, then think hard how you can differentiate against your direct competitors.