Technical Specifications/ Acceptable Formats
If you have your own artwork then adverts can be submitted in the following formats:
o MS Word ( may be subject to a re-setting)
o MS Publisher
o TIFF (300 dpi)
o JPEG (300 dpi)

o High res pdf (300 dpi)

Ad copy can be e-mailed to: sales@eyemediapublications.co.uk

 

Design
If your advert is not available in an electronic format then we can produce one for you for a small "one off" fee. £10 for eighth and quarter page adverts and £20 for half and full page adverts.

 

Copy Deadline
FINAL copy must be submitted by the 11th of each month, for inclusion in the following month’s edition. The date will be earlier where advertisements have to be designed.

 

Payment
Full payment for all ads must be received by the copy deadline date. 
Any discounts offered will not apply for late payment.
Payment can be made by:
- Cheque, payable to Eye Media Publications
- Debit or Credit card

 

Guidelines to Advertisers

Advertising is often a very effective way to attract new business.  However, for advertising to work best, it is important that advertisers follow some simple rules that will help them get the most out of their advertisement.

 

People are known to scan read all sorts of material.  Adverts are no exception.
  
When placing an advert, first you have to attract  the attention of the prospective client.  If you place your company name as the headline, the chances are that they will not notice it and move on.   When you read a news report, you read a headline that is interesting not the person that wrote it.  The same applies to business.
  
THE THREE COMPONENTS
 •Headline (Attention Grabber)
 •Compelling synopsis or introduction (introduce interest)
 •Detail (introduce desire and action to call you)

The headline will stop the reader. But for that to happen, they must translate the headline to a benefit to them.
  
Once the headline has attracted the reader's attention, they will then read the Synopsis. This again has to be short and compelling else they will move on.
  
Assuming they are interested in what you have to offer, then they will read the detail.
  

HERE IS A GOOD EXAMPLE
  
 HEADLINE: Guaranteed Pain Relief Without Medicine
  
SYNOPSIS: We are a local and  experienced  Chiropractic practice offering a real alternative to medicine.  We offer an initial free consultation so you have nothing to lose and a great deal to gain
  
DETAIL:  This is where you expand your unique service. ... and if it not unique, then think hard how you can differentiate against your direct competitors.
  
NOT SUCH A GOOD EXAMPLE
  
HEADLINE: Chiropractic Practice
  
SYNOPSIS: We offer Chiropractic services to anyone with any type of pain.  We are located in Welwyn Garden City
   
DETAIL:  This is where you expand your unique service. ... and if it not unique, then think hard how you can differentiate against your direct competitors.
  

Which of the two headlines above is more grabbing and arresting?